PAICAds field notes
Practical creative guidance for product recognition, compact conversational placements, and measured strategy.
Featured visual guide
Seven practical principles for creating compact, recognizable ad images that remain clear inside conversational interfaces.
As ChatGPT advertising evolves, every vendor is promising AI-powered optimization. Here's why that's premature — and what a measured approach looks like.
OpenAI's announcement that advertising will appear in ChatGPT has generated considerable speculation. A sober assessment suggests caution — here's what we actually know and don't know.